Books Bring Valuable Business PR
Consider writing a book if you're a business owner stuck in a super competitive category (and so many are today). Becoming an author is an excellent way to increase visibility, get ahead of competitors, and reach your target customers. The media and online worlds will receive a book promotion campaign more readily than a regular PR campaign for your business. It might not be fair, but it's the way the world works, and once you're an author, the opportunities are significant. It's also easier to find speaking platforms and hold events when you're a published author in your field.